What Is A Master Licensing Agreement

Licensing agreements cover a wide range of known situations. For example, a retailer may enter into an agreement with a professional sports team to develop, produce and sell products bearing the sports team logo. Or a small manufacturer licenses a large company`s proprietary production technology to gain a competitive advantage instead of having to spend time and money developing its own technology. Or a greeting card company could reach an agreement with a movie distributor to produce a series of greeting cards in the image of a popular animated character. Christian, Glynna K. “Joint Ventures: Understanding Licensing Issues.” The License Journal. October 2005. A master license is an agreement between a music user and the owner of a copyrighted audio recording that grants permission to use the recording. This authorization is also called the main lease or rights being so. Often, it is not practical or possible to obtain a license for the original main recording (for example. B an original recording of Michael Jackson) because the owner can set any price and reject the license completely.

For this reason, many licensees prefer “similar sounds” – new recordings that resemble the original recording. Several companies have perfected the art of creating similar sounds by attracting Grammy-winning talent and the same musicians on tour with very popular acts for top-notch sound. While this is not an option for all licensees, accompanying sound tracks offer a creative alternative if the original main recording is not an option. To get sound accompaniment tracks for any use, visit our Backing Tracks service or contact us. Whenever you use an existing recording that someone else has made, even if it`s just a small sample, you`ll need a master license. For example, if you sample part of a David Bowie song, even if it`s a simple bass line, you`ll need a master license. If you sing yourself on a karaoke track or if your choir signs accompaniment tracks, you will need a master license. You may want to use an entire popular original recording, e.B. for a promotional or corporate video. Then you need a master license.

Other common applications include mash-ups, derivative works, interpolations, advertising campaigns, television, film, stage productions, and retail products. A master license is required for all these uses. .

Fotos: Kathrin Leisch
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